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Christina Peters of food photography and production company Chris Peters shared her process for finding advertising agency clients and booking

As photographers, we all recognize the significance of marketing. It can make or break your business, while effective promotion can

Over time, Instagram has become our go-to platform for sharing the work of our members, projects that impact us, and

How can you distinguish yourself from other photographers? That is the essential question every photographer launching a marketing strategy should

Though it might be tempting to think that every potential customer for your photography is available, your true target customer

2021 has come and gone quickly. As vaccinations were administered and we all emerged from the pandemic, the photographic industry

Finding your people can seem like an impossible feat in the sea of social media noise, but rest assured that

As camera technology constantly develops — from unfathomable images from the James Webb telescope, to more camera brands going mirrorless,