Boosting Success: 6 Branding and Marketing Tips for Photographers
At the same pace of camera technology – including breathtaking images from the James Webb telescope and an increasing trend toward mirrorless cameras – photography business basics are also ever evolving. To help photographers navigate this transition successfully, we have collected some trends we have observed over 15+ years as they pertain to photography business basics – whether they be starting out or revisiting priorities within their business priorities, we’ve got your needs covered!
This list is an excerpt from our free resource, The Photographer’s Guide to Branding and Marketing in a Distracted World, filled with real-life advice from award-winning members as well as actionable steps that will help you get ahead. Download the guide below, then continue reading for our top branding and marketing tips.
Business acumen is essential. Though you are an artist with unique viewpoint, you are also a small business owner – know your costs of doing business, take business courses and always obtain insurance; read up on contract and tax laws specific to your area, hire an accountant and learn negotiation. Being equipped with these essential skills is key for success!
Photoville hosted several online courses this summer on critical business topics for freelance photographers. Check out our recap of their “Crafting Your Career” series, where some of the industry’s best taught a class on handling contracts and negotiating client deals.
Blogs and newsletters may no longer be required as tools to build or maintain your personal brand, but keeping people informed remains key when building or maintaining it. Now that social media has become so pervasive, photographers can use it effectively as they once used blogs for blogging, and newsletters as another form of communication. Don’t stress too much over not updating blogs or sending out newsletters; social trends suggest most news comes through these avenues anyway so take advantage of it by using these platforms to keep everyone abreast of your latest photo adventure or project updates!
Are You Wanting to Combine These Initiatives, Too?? Social media platforms like Twitter are now equipped with tools that make accessing their newsletter easy! Their Revue integration makes the newsletter easily accessible directly from their profile; with interested readers easily subscribing from creators’ Twitter profiles; see one great example at Black Women Photographers account here…